Pardot is currently one of the best market automation tools for B2B companies. It was launched by SalesForce and can make marketing professionals’ lives simpler by automating their activities such as lead generation, prospect tracking, email marketing, and much more!
The automation enables you to turbocharge your marketing campaigns and move forward with your ideas. Over the years, Pardot has been helping many companies enhance their market ROI, customer engagement, and sales processes.
With such amazing feats in its kitty, Pardot has helped reduce marketing expenditure for a plethora of brands. Still not convinced if Pardot will transform your business? Read on to know all about it!
A Brief Introduction to Pardot
Pardot is a lead generation and nurturing tool for marketers. It is a SaaS platform that helps brands analyze the effectiveness of their campaigns and communications. The platform also offers valuable insights on customer behavior, allowing companies to build better products and services.
By using Pardot, you’ll be able to personalize the content across various campaigns. In addition, the market automation tools offer the following facilities –
- Developing better digital marketing campaigns
- Lead and prospect monitoring
- Search engine optimization
- Webpage tracking and landing page marketing
- Personalizing landing page content for viewers
- Developing marketing reports for enhancing performance
As Pardot easily connects with SalesForce CRM, your sales team can view all prospect activity of your leads using SalesForce. So, for example, if a prospect opens an email or clicks on the CTA button, the sales professionals can view it. This helps to get a better understanding of the user and implement necessary strategies.
How Does Pardot Enhance a Business?
Pardot has transformed the sales automation activities of many companies with its amazing features. Besides B2B companies, some B2C brands have also used Pardot to optimize their strategies and generate more leads.
Let’s understand how Pardot can help boost your business.
Enhanced Lead Nurturing
Pardot is popular for providing the best support to generate maximum leads. It stands out from the crowd by letting you design lead nurturing tracks.
Using Pardot, you will be able to develop and lead nurturing tracks for your customer groups and market segments. You can also execute a nurturing program on a specific group of prospects. Using these tracks for all stages of the sales pipeline, you’ll be able to retain more customers.
Plus, the software is pre-loaded with email templates, forms, and landing pages. It enables you to customize your content according to the target customer.
Refining Your Content Strategy
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Brands are not interested in dealing with a ton of content in order to connect with customers anymore. They are looking for crisp, targeted, and meaningful content to promote their products or services. When you need to make the maximum impact with the minimum content, Pardot will help you!
Also, if the available amount of content is low, Pardot is the best tool for recycling content. It will also help you break up a large chunk of content into readable formats. Pardot also enables you to distribute content to improve your content strategy.
Prospect Scoring
When you are handling various leads and prospects, it’s possible to get confused or miss out on some. This can hamper your sales strategy and conversion rates. To prevent it, Pardot offers every prospect a score that reflects its value.
So, every time the prospect opens an email clicks on a CTA button or views a page, they get a score. It enables you to understand which prospects you should follow and which ones to ignore.
As the score increases, you’ll understand which prospect might convert. You can then focus your resources on that prospect. So, automatically, your chances of sales will increase!
Efficient Prospect Tracking
Offering a number of unique features but staying behind on tracking? Say goodbye to that with Pardot.
Pardot enables you to tag your prospects, so you can analyze their actions when they visit your page. For instance, the functions can alert a sales executive that a customer/prospect has visited the pricing page.
You can also set cookies to fetch user behavior info. Using these insights, you can deploy tailor-made campaigns to meet the needs of users.
Develop Landing Pages On The Fly
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Landing pages are powerful B2B tools to highlight and sell a product or service. Using Pardot, you can create interesting landing pages with engaging content without any technical knowledge!
At the Landing Page Builder office, you can use drag and drop tools to build effective landing pages for your customers. You can automate these pages by sending welcome emails to users when they fill a form.
To Sum up
With Pardot by your side, you can develop more effective and customer-centric marketing campaigns. The tracking and lead nurturing facilities will offer you valuable insights to build strategies. You no longer have to waste time on dead leads and prospects.
Be it a budding startup or a large corporation, Pardot has the potential to be the cost-effective solution to all your marketing campaign woes!
