How Salesforce Education Cloud Is Changing the Education Ecosystem
Digitally connected campuses seemed to have taken center stage in the year 2020, quite naturally. Perhaps first given much deliberation at Deloitte India’s first session of Deans Summit ‘Connected’ in June 2020.
Digital learning, improved student experience, increased student retention, and mobilizing analytics to boost enrollment is now key to education.
However, digitally connected campuses have already been working behind the scenes to deliver triumphant results, particularly in ROI. Forrester Consulting’s new Total Economic Impact study proves this, recording a 195% ROI for higher education institutes using Salesforce Education Cloud over three years.
With this being a time most taxing for the education ecosystem, such results have a whole new import. So, here’s a peek at how Salesforce Education Cloud is slowly but surely revolutionizing education.
A Boon For Educational Institutes
Agility — that’s the primary advantage that comes from incorporating Salesforce Education Cloud into educational institutes. And with times being as they are, agility is likely to be the new normal for a while. However, the benefits don’t end there.
1. Boosts Across Enrollment, Admissions, And Recruitment
The statistics show that institutions relying on Salesforce Education Cloud have multiple graphs showing upward movement. Over a 3-year period, they’ve experienced an 11% enrollment hike as well as a 12% bottom-line revenue increase.
Interviewees believe these results stem from enrollment that is personalized and measurable. In their experience, such enrollment opened the gateway to effective communication at the appropriate time and place.
Others accredit Salesforce Education Cloud for exceeding predetermined enrollment goals by huge margins.
2. Enhanced Student Experience And Improved Retention
Several institutions worldwide report a 6.8% peak in retention rate through the use of Education Cloud. Along with that, they boast reduced silos and more centralized information. More fruitful and frequent communication with constituents was a natural result.
Earlier, students considered educational experiences as more of a treasure hunt. If luck were in your favor, you would stumble across just what you need. However, Education Cloud has turned this aspect of educational institutes on its head.
Thanks to centralization, students no longer need luck or strenuous efforts to find what they need. Programs, services, and resources have a newfound air of equity as they are easily accessible to anyone anywhere.
3. Brilliant Operations And Productivity Savings
Interviewees report a far more efficient breakdown of work through the use of Salesforce Education Cloud. Quite naturally, this came with the ability to better focus on enhancing processes in tow.
Education cloud enabled the smoothing out of errors and inconsistencies that would inevitably slow down processes. As such, educational institutions relying on the tool now see a far more streamlined and consistent workflow. Some academic and administrative teams even report a 12% productivity boost.
With the right Education Cloud templates, institutes can guarantee regular execution and business progression. Apart from that, they can also stabilize back-end automation and consolidate labor.
Marketing, communication, and engagement tactics are a huge focus in most enrollment or retention meetings. As such, having Salesforce in place is critical. Without the tool, effective implementation of such tactics is near-impossible.
4. Legacy Environment Savings
Institutions, especially ones in higher education, often have an entire spread of point solutions across departments and units. So, a crucial advantage of investing in Salesforce Education Cloud is the potential to consolidate and scrap many such tools.
This, in turn, leaves institutions with hard savings through avoided licensing costs. Also, by reassigning the headcount from managing prior solutions somewhere else, they experience soft savings.
A Note On Agility
The move towards more agile networks has always been ongoing. However, that move has taken on a whole new speed in light of current events. Salesforce can help institutions quickly adjust to this new normal.
The tool promotes quicker adaptation, alignment, and acceleration in the direction of the right priorities. For instance, one research university reported using Education Cloud to reopen and establish wellness and safety guidelines for the long term.
Apart from that, the tool empowered institutions worldwide to revamp student experiences. Having the right tools and data has proved vital with the need to communicate differently while still maintaining efficiency.
The personalization of student experiences is another advantage that comes with utilizing Salesforce Education Clouds. Institutes can now accomplish this through the accumulation of Big data from answering student queries. Often, these may give them quite a bit of insight into a student’s interests or problems.
Such an experience would not have been possible without the AI chatbots of Salesforce in place.
Wrap Up
Prevalent uncertainty has made one fact evident — digital connection amongst institutes is non-negotiable and vital. As such, intuitions must be certain that the technologies they have in place are the most strategically viable.
Only then will they be able to drive both institutional and student success. In this respect, Salesforce is unparalleled with its track record of causing educational institutions to thrive.
