How To Scale Your Ecommerce Platform Using Salesforce Commerce Cloud
Wondering what the hype around Salesforce Commerce Cloud is all about? Puma, Adidas, Lacoste, and Burton; all use it.
A personalized e-commerce experience is pivotal for attracting new customers and making old ones stay. No software does it quite like the Salesforce Commerce Cloud.
If you own a business or work in marketing or data technology, the Commerce Cloud is a fantastic tool for you.
So how does Salesforce Commerce Cloud help you grow your e-commerce platform. Let’s get into the nitty gritty of this software.
What Is Salesforce Commerce Cloud?
In 2016, Salesforce acquired Demandware, a cloud-based platform for businesses. Combining Demandware with Salesforce, the Commerce Cloud transformed how e-commerce businesses connected with their customers.
Salesforce Commerce Cloud is a cloud-based software-as-a-service or SaaS solution.
Salesforce has unique and useful features and tools to help online businesses grow. It also keeps refining and evolving for a highly optimize experience.
The main purpose of using such a platform is to relieve your business of some major technical e-commerce duties. So, you can devote resources and focus your efforts elsewhere.
With top-of-the-line features, Salesforce Commerce Cloud ensures that you stay ahead of the curve at all times.
How Can Salesforce Commerce Cloud Help You Scale Your E-commerce Platform?
The scalability of a system indicates its ability to handle more and more work with the addition of resources.
Being a cloud-based product, Commerce Cloud can cope with sudden traffic increases andhuge demand. It is a highly scalable software that does not require intervention.
Here are a few ways for you to scale your e-commerce platform using Salesforce.
1. Einstein AI
Salesforce has its own predictive intelligence technology, known as Einstein AI. This artificial intelligence platform offers personalized solutions to all users.
Moreover, it makes the use of third-party applications for data analysis redundant. Einstein AI’s data-driven approach improves conversion rates to a great extent.
It enables retailers and businesses to suggest the best products to their customers every step of the way. Users also end up saving plenty of time and effort, as Einstein AI automates merchandising tasks.
2. Rich Mobile Optimization
According to a survey, 59% of shoppers said that the convenience of being able to shop on mobile is a crucial factor in their buying decision.
Therefore, e-commerce platforms need to offer a rich mobile experience. A mobile-friendly e-commerce store is far more likely to be profitable.
Additionally, even search engine giant Google has now included mobile responsiveness as one of the decisive factors in ranking search results.
Salesforce Commerce Cloud emphasizes a mobile-first approach and offers an optimized experience to mobile users.
3. Innovative Marketing Tools
Salesforce Commerce Cloud comes with state-of-the-art marketing tools that can be used to spread brand awareness while creating loyalty and acceptability.
These tools maximize conversion rates by pitching the right product to the customer at the right time and place.
You can execute tests without any previous technical knowledge with the help of Commerce Cloud. It will help you identify, launch, and promote effective campaigns.
4. Constant Customer Support
Salesforce is known as the world’s top Customer Relationship Management (CRM) software. They offer complete support to all merchants and ensure a seamless experience.
Moreover, the Commerce Cloud support staff and tools cover a host of comprehensive issues, from security concerns to code fixes.
5. Omni-Channel Functionalities
With Salesforce Commerce Cloud, businesses can manage and streamline several processes. You could streamline activities like sales order management, user data analysis, inventory management, and launching campaigns from a single platform.
Additionally, you can also integrate Salesforce with other apps to maximize and analyze data. Such omni-channel functionalities help e-commerce platforms save time as well as resources.
6. Internationalization Of Storefronts
Salesforce Commerce Cloud is the only cloud-based platform that allows organizations and retailers to manage several storefronts from a unified backend platform. It is a robust platform that can manage different locations anywhere in the world.
You can use the Commerce Cloud to manage multiple currencies, languages, and processes in a seamless manner.
Wrapping Up
Salesforce Commerce Cloud is not just another SaaS platform, it is one-of-a-kind solution for e-commerce operations. With the Cloud, you will no longer have to use multiple tools for activities. Instead, you can hop on to this single unified platform for most of your needs.
Commerce Cloud is a comprehensive and future-proof platform that will remain relevant for years to come. E-commerce enterprises can use this platform to create personalized experiences for their customers.
With its out-of-the-box features and tools, customers are shown the right products at every step of the sales funnel.
