Salesforce Commerce Cloud and Magento 2 are both leading eCommerce platforms. They offer B2B and B2C solutions to all types of businesses, big and small alike.
Even though they are similar in terms of the opportunities they offer, they both have a vastly different approach to eCommerce. Let us understand how.
Magento 2 is an open platform for eCommerce development. It is robust in its approach and offers varied opportunities for scalability.
It allows businesses to get a host of features like storefront management, inventory management functionality, SEO, etc. The following points briefly sum up some features that Magento 2 has to offer.
- It has multi-store features that are extremely useful for B2B commerce and transactions.
- It allows you to scale based on the cloud.
- It has automation features to manage product catalogs and consumer data.
- It helps retailers increase content engagement through its various integrated content management tools.
- It offers impeccable development and maintenance services to store owners.
Salesforce is very similar to Magento 2; however, there are certain aspects where Salesforce has taken a leap over Magento 2.
Salesforce provides options for testing as an in-built function. Some of its other most prominent features are given below.
- It is a SaaS-based platform with effective native merchandising functions.
- It has robust features to organize multiple product catalogs and other complex data.
- It has comprehensive features for managing orders and inventory.
- It has multi-currency, multilingual options for ease of international transactions.
Benefits of Magento 2
Magento 2 has many revolutionary features that have the power to alter the fate of a business altogether.
It offers almost everything you need to empower your business, from efficient product management to business intelligence (BI). Millions of business owners are opting for Magento 2 every single day, and here’s why.
Magento 2 has been labeled an intelligent platform since it enables better access to consumer data, understands their behavioral patterns, and carries out operations accordingly.
This has completely changed the outcomes of businesses. Its most innovative feature is that it creates consumer-specific and targeted marketing campaigns for businesses.
Mobile-friendly and accessible stores
Magento 2 is famous for its mobile responsiveness. This particular feature has helped Magento create a vast network of customers.
The mobile app also gives an immersive tour of the store and has a highly user-friendly interface.
Magento 2 is super customizable and gives users adequate flexibility for hosting eCommerce websites.
It also gives the users the option to host the website on cloud storage.
Immersive Online Experience
Magento 2’s efficiency, scalability, and robustness are a fantastic way for developers to explore and create. As a result, buyers experience impeccable services every time they opt to shop from the store.
Reasons to opt for Salesforce
Salesforce has been in existence since forever and offers a unique set of benefits to its users. Reasons why you must pick Salesforce as your CRM platform are listed below.
Salesforce allows business owners to put brick by brick together and set up an eCommerce website from scratch. It channels cloud storage to provide developers with an immersive omni-channel presence.
Tool based on SaaS
Salesforce is a Software-as-a-Service platform that is rich in experiential features. It allows merchants to get real-time information to carry out operations.
It guarantees an efficiently productive sales management process that is bound to provide a boost to your business.
Impeccable Shopping Experience
Salesforce ensures a smooth shopping experience for its customers. It has features for buying and returning products with ease.
Additionally, features for buying a product online but picking it up from a nearby outlet can be incorporated into the online store using Salesforce.
Salesforce offers extensive content management options. Some of its most promising features include operations management, SEO, and customer relationship management. These tools are compatible with almost all Operating Systems, which makes Salesforce even more accessible and convenient.
So, Which Is Better?
This blog has provided an in-depth understanding of the similarities and differences between these two major eCommerce platforms.
Both the platforms are excellent in their own right. Which one is best for you totally depends upon your business requirements. To navigate your way to choose one software, you must analyze your business in an unbiased manner and weigh out the strengths and weaknesses of these platforms for you. This exercise will help you narrow down the best option for your business.
You can also hire a suitable company to carry out a business assessment for you, based on which you can choose which out of Salesforce or Magento is best for you.
This process will ultimately help to build a magnificent and secure website for your business expansion.