Salesforce Media Cloud: Making The Move From Mass Media To Personalized Content
According to 78% CMOs, customized content is the future of marketing. With an overwhelming number of mass advertisements on every platform, personalized content comes as a breath of fresh air to users.
Salesforce launched its Media Cloud, a platform tailor-made for media companies, to help them shift towards personalized content.
They understand that mass media is no longer a very effective medium for marketing. If you want to grab the attention of a potential customer, you need to push personalized content.
So, how does Salesforce Media Cloud improve your marketing strategy? Read on to explore how this unique platform is moving from mass media to personalized content.
What Is Salesforce Media Cloud?
In simple terms, the Salesforce Media Cloud is a digital marketing platform that enables you to manage the journey your customer takes through the sales funnel. It optimizes your marketing efforts to ensure personalization for each customer.
If you’re looking for smarter ways to communicate with your customers via different channels, the Salesforce Media Cloud is for you.
It can help you manage several activities, including:
● Customer emails
● Social media
● Content creation
● Data analytics
● Journeys
● Mobile
● Web personalization
● Content management
The platform is more focused on B2C organizations. Moreover, they adjust the model as per the needs of your firm.
The Marketing Cloud brings together several dimensions of web and digital marketing. It unifies all advertising inventory across different channels in a singular view.
How Can Salesforce Media Cloud Help With Personalized Content?
The Salesforce Media Cloud uses artificial intelligence and analytics to relieve the pain points that media companies face. This can help companies personalize their content to a large extent.
1. Subscriber Management
A robust subscriber base is unarguably the most important pillar of a media company. If you want to retain your subscribers, you need to personalize communication with them.
Salesforce Media Cloud uses AI-driven technology that presents a comprehensive and well-rounded view of all subscribers to the company.
Such AI-driven solutions allow companies to produce highly personalized subscriber content, enhance the customer journey, and ensure loyalty and satisfaction.
2. Content Sales
Revolutionize the content sales in the media industry with the help of the Salesforce Media Cloud. It allows your company to unify all content packages onto a single platform instead of managing multiple platforms for different content.
This platform enables the company to speed up the process of releasing content. Moreover, it also influences your customers’ ability to buy the content.
3. Advertisement Sales
For most media companies, advertising is their primary source of revenue. However, packaging advertisements effectively is not all that simple.
If you wish to maximize your revenue, you need to manage both the audience and the advertisers. The Salesforce Media Cloud integrates Salesforce’s Product Catalogue feature, CPQ, and Contract management, to produce a comprehensive advertising solution.
When you combine the Media Cloud with Salesforce’s Sales Cloud, you will be able to get a better view of the sales processes in the advertising space.
4. Engagement
Salesforce Media Cloud enables smarter customer engagement. By taking a look at the prior interactions and preferences of a customer, they help create a more personalized experience.
The Media Cloud Call Center offers a complete 360-degree view of each customer with their existing packages and detailed interaction history. The AI technology creates a profile for every customer with their interests and other important details.
Advantages Of Using The Salesforce Media Cloud
Here are a few advantages of using the Salesforce Media Cloud.
1. Increase In Media Revenue
By using industry-specific processes, you can maximize your revenue. The Media Cloud can also automate pricing and discount processes.
Moreover, you can use the Media Cloud to manage and streamline contracts for closing deals and collect returns quickly and seamlessly.
2. Rapid Digital Transformation
You can use the Salesforce Media Cloud functionalities to empower everyone within your organization with cloud features.
It can help accelerate the time required for data models, industry-specific processes, UX templates, and integrations.
3. Intelligent Recommendations
The Media Cloud is quick to build and launch personalized media experiences. Short cycles are extremely helpful in guiding customers to relevant offers and products.
The Bottom Line
Personalization is the need of the hour. Users are more likely to respond to personalized communication than they are to mass media.
Figuring out personalized content can be tricky, but that is where Salesforce comes in. The Salesforce Media Cloud offers media-specific data models and tools as well as process guides to create personalized experiences.
With the Media Cloud, you can see the complete picture, along with omni-channel analytics, in a single unified platform.
If you want to take your media efforts to the next level, you should definitely make the switch from mass media to personalized content.
