The State Of Data Privacy In Cloud Computing

The issue of data privacy has been in debate since the advent of the digital environment. The emergence of data breaches has compromised the user’s trust in digital privacy.

One such instance is with cloud computing, where users are becoming skeptical about its privacy policies.

So, what is the state of data privacy in this service, and how should you secure your data? Read on to find out the answer!

Public Vs. Private Cloud Computing


Public cloud computing is an environment that is naturally shared by a vast number of servers. Everyone has their virtual machines to store data collectively in a single server.

Being a part of a cloud network, you will share hardware, infrastructure, and software with others. There is no way of identifying the organizations you share your server with; therefore, making it vulnerable.

The best way to avoid problems is by implementing thorough research on your cloud service provider. If you are looking for an example of real-world public cloud storage, then your answer could be Dropbox!

On the other hand, private cloud computing offers the same features but in a secured and configured manner. You will have a dedicated server that requires no sharing of your cloud infrastructure. However, the cost of ownership is extremely high, so people prefer to choose public cloud computing services.

One of the most intriguing examples of a high-profile private cloud is the one used by the CIA.

Privacy Problems Arising From Cloud Computing


With the rise of cloud computing applications, businesses are moving towards storing their data in cloud environments. Hence, getting to know the complications revolving around the data’s security, management, and performance.

Storing confidential and sensitive company information on the cloud can be a risky move. However, the software is working tirelessly to curb the complications!

Even so, numerous problems arise from cloud computing:

· No clear view about where the applications and data are being stored.

· Rare visibility of data stored in third-party infrastructures.

· Vague insight about the cloud provider’s security system.

· No way of gaining insight into the location of the data.

· Inconsistency in cloud data protection and security arising from varying capabilities.

All of these factors into making your data vulnerable. Therefore, trusting a service provider that ensures mitigation of risks is the right way forward!

Insight Into Cloud Data Protection

Cloud computing introduced cloud data protection to secure user data. This type of data privacy ensures that your company’s data remains secure in any public cloud environment.

Irrespective of the nature of your stored data, the protection software will help you encrypt it.

With this, you can safeguard your cloud storage from security breaches, leading to the loss of sensitive data. Furthermore, you can have a prognosis of virus threats and potential vulnerabilities in your applications.

The stored information of your business will remain safe and free from threats. Moreover, the service itself tries its best to keep everything encrypted but utilizing data privacy is a two-way job.

Take a look at the next section to understand how you can keep your data private!

Ensuring Data Privacy In Cloud Environments


The most important way to secure your cloud storage is through data integrity. It assists you by preventing unauthorized data modification. Moreover, it ensures that your data does not get deleted and remains in its raw form.

To implement this method, you can include provable data possession (PDP) in your cloud. You can also include high availability & integrity layer, also known as HAIL.

These applications will analyze the current data state and notify you in case of discrepancies.

On the other hand, you can utilize stringent data access control to manage your cloud. It will also help you eradicate threats, human or transfer or configuration errors, malicious activities, and compromised hardware.

You can also deal with such risks by ensuring the confidentiality of your stored data. This way, you will be giving data access to authorized personnel who are trusted. Moreover, allowing you to categorize and discover all your data where you can apply security controls.

Consequently, a strategy of data masking can be useful when you want to hide your data. Using encryption techniques will make it impossible for security breaches.


Data privacy has been an issue revolving around cloud computing. However, in recent times there are techniques that you can use to secure your cloud data.

Many problems arise from public clouds, which you can reduce using integrity and confidentiality techniques. The state of data privacy in cloud computing is what you make of it, meaning that it is a two-way job.

Therefore, choosing the right way to integrate privacy retention in your cloud environment is crucial!

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The aspects revolving around data privacy in cloud computing are a debatable topic. The data privacy initiatives taken by such providers are not enough to offer encryption. However, as a consumer, you can follow techniques that will help keep your data from security breaches.

· The integrity of your data: To implement this method, you can include provable data possession (PDP) and a high availability & integrity layer (HAIL).

· Data masking: Using encryption software to mask your data will make it impossible to breach.

· Confidentiality: Not making your cloud data public and only accessible to authorized personnel.

· Data access control: Helps you eradicate threats, errors, malicious activities, and compromised hardware.

All of these will help keep your stored data safe and secure in your cloud environment!

SK Cloud Technologies and Consulting LTD is a Registered Salesforce Partner, Offering a fully Managed Service along with QuickStart implementations.