What Are The Elements Of Good Customer Service?

SK Cloud
4 min readOct 1, 2021

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Customer service is one of the most important features of any company. Companies that focus on manufacturing products and providing services and completely neglect customer service will see a dip in their sales.

In the last year, a lot of companies realized the importance of following good customer service protocols. With operations going online, it was harder to connect with customers with the same efficiency as before.

Remote teams find it especially more difficult to cater to their clients. Communication that is established between teams in person is significantly easier and more effective. However, with new tech and software, you can upgrade your customer service game too!

But first, you need to understand what the basics of good customer service are. Five crucial elements can help you improve your customer service operations too. Please continue reading to find out what they are.

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Five Elements of Good Customer Service

There are primarily five elements of good customer service that you can implement in your company. If your team implements these elements in their work processes, you are sure to see a significant improvement in your customer relations.

These elements are common to all businesses, so you can follow them irrespective of which industry you belong to. Here’s what they are!

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  1. Respect

The first thing that you need to focus on is showing your customers the respect they deserve. They are the ones that ultimately help pay your salaries, and you must put them on that pedestal when you hear their concerns.

Good customer service revolves around treating your clients with the utmost respect. You can do this by talking to them like they are your colleagues. Try not to dumb things down and talk to them using the same technical jargon you would when speaking to an equal.

2. Understanding

You might already have a set list of solutions you are required to provide your customers with. However, you cannot dish out solutions to the problem without fully understanding their concerns. Communicate with your customers and engage in fruitful conversations.

Let your client know that you are here to listen and provide them with unique solutions to their problems. Often, we underestimate these concerns and dish out generic responses to hurry things along with our clients. However, you will not be providing them with helpful solutions until you have heard them out completely.

3. Responsiveness

Responding to your client’s concerns is the next step in this process. Once you have heard them out and understood their issues, you can tell them how to proceed further. Responding with action is one of the best ways to enhance the customer service experience.

One thing that most employees struggle with is providing clients with solutions without violating company policies. Your client might have demands that you cannot fulfil as they go against your policies. However, you can certainly find a middle ground where you satisfy your clients without violating company policy.

4. Empathy

Empathy is vital for good customer service. When you work at a company for too long, you get destigmatised to generic issues people usually face with products or services. That might result in you not being able to relate to the customer and be patient with their concerns.

You need to put yourself in their shoes and hear them out with empathy and patience. You might have a better understanding of the products than the customer. However, you cannot put them down in any way and make them feel inferior. So, being empathetic with your client is the best way to move forward in customer service operations.

5. Personalisation

Serve your customers the best of services your company has to offer and provide them with personalised solutions. The only way to enhance customer experience is to know how far you are willing to go to help them through their concerns.

You need to have a holistic approach and give your customers as much as you can. Serving your clients must be a priority irrespective of the problem they face. Try to go the extra mile and do something unexpected and kind for your customers!

Source: https://www.groovehq.com/blog/wp-content/uploads/2019/09/why-customer-service-is-important8-1024x484.png

To Conclude With

Businesses have been struggling with serving their customers well ever since remote operations were set in place. While this struggle is common, the only way to get out of this rut is to adapt and move forward.

Customer service is one of the most important factors every company must prioritise. It would be best if you had multiple communication channels open for your customers so that they could reach out to you whenever needed.

Additionally, if you focus on the above customer service elements, you will successfully strengthen your client base by providing better customer experiences. Prioritise your clients, and you will see how quickly your sales figures start to rise!

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SK Cloud
SK Cloud

Written by SK Cloud

SK Cloud Technologies and Consulting LTD is a Registered Salesforce Partner, Offering a fully Managed Service along with QuickStart implementations.